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	<title>Comments on: Still think you can control the message?</title>
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	<link>http://corporate.bangthetable.com/2009/07/24/still-think-you-can-control-the-message-2/</link>
	<description>Engaging your community online</description>
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		<title>By: Sahila</title>
		<link>http://corporate.bangthetable.com/2009/07/24/still-think-you-can-control-the-message-2/comment-page-1/#comment-70</link>
		<dc:creator>Sahila</dc:creator>
		<pubDate>Sat, 25 Jul 2009 14:58:31 +0000</pubDate>
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		<description>I&#039;m a communications and marketing specialist with a huge involvement in social change, based on my 20-year shamanic and spiritual journey, a facsimile of which is narrated in Peter Senge&#039;s book &quot;Presence&quot;.&lt;br /&gt;&lt;br /&gt;As I have been telling my clients and the public organisations with which I am dancing the dance of change - the Settle Public School District and its board of directors - the only way forward is to make decisions and take action from a place of authentic integrity, considering the holistic whole... the only way to win trust and to achieve &#039;buy-in&#039; is to come from a place of total transparency....&lt;br /&gt;&lt;br /&gt;There is some resistance to this &quot;new: way of doing things! :-)  I think its the fear of losing &#039;control&#039;, which paradoxically they never had in the first place!</description>
		<content:encoded><![CDATA[<p>I&#39;m a communications and marketing specialist with a huge involvement in social change, based on my 20-year shamanic and spiritual journey, a facsimile of which is narrated in Peter Senge&#39;s book &quot;Presence&quot;.</p>
<p>As I have been telling my clients and the public organisations with which I am dancing the dance of change &#8211; the Settle Public School District and its board of directors &#8211; the only way forward is to make decisions and take action from a place of authentic integrity, considering the holistic whole&#8230; the only way to win trust and to achieve &#39;buy-in&#39; is to come from a place of total transparency&#8230;.</p>
<p>There is some resistance to this &quot;new: way of doing things! <img src='http://corporate.bangthetable.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />   I think its the fear of losing &#39;control&#39;, which paradoxically they never had in the first place!</p>
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		<title>By: KerrieAnne Christian</title>
		<link>http://corporate.bangthetable.com/2009/07/24/still-think-you-can-control-the-message-2/comment-page-1/#comment-69</link>
		<dc:creator>KerrieAnne Christian</dc:creator>
		<pubDate>Sat, 25 Jul 2009 02:53:58 +0000</pubDate>
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		<description>When I was a City Councillor, I observed the metrics around positive to negative media stories - one manager&#039;s role was to direct the spin - ah &quot;Emperor&#039;s New Clothes Syndrome&quot; - I used to observe - you need to think substance not just style - ie actually make positive change - not just spin it</description>
		<content:encoded><![CDATA[<p>When I was a City Councillor, I observed the metrics around positive to negative media stories &#8211; one manager&#39;s role was to direct the spin &#8211; ah &quot;Emperor&#39;s New Clothes Syndrome&quot; &#8211; I used to observe &#8211; you need to think substance not just style &#8211; ie actually make positive change &#8211; not just spin it</p>
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