Bang the Table

I’ve been looking around for more on Twitter and found 2 articles that I wanted to share on the blog Social Media Today the first in a post by Themos Kalafatis who has done a statistical analysis on usage patterns likely to lead to success on Twitter:

Some usage patterns that raise the chance of having a successful Twitter account are the following :

• Having a bio is an absolute must : 82.3% of unsuccessful Twitter accounts have their biography information missing.
• You should provide more than 3 links per 20 tweets and also more than 0.960 updates per day
• If you don’t want to provide more than 3 links per 20 tweets, then try to post more than 5.857 updates per day.
• Users that post more than 3 links per 20 tweets but post less than or equal to 0.960 updates per day, will need more than 222.5 days of usage to get an adequate amount of followers.

I guess these tell us to have a bio and to tweet regularly and to use links. The next article posted by John Cass also in Social Media Today give some more direct, and I thought very useful, guidance:

Like any technology, you have to know some of the secrets of twitter to get the most out of the technology, here are a few:

1. Use a client. Set up a client like Twirl or Tweetdeck to make it easier to use Twitter, group friends or find topics through search.
2. Engage people. Like more social media technologies, it’s not all about you, but all about the community. Follow people’s content, reply to them directly, and retweet their tweets.
3. The basics. Reply is open to the world. Direct message is private chat. Post a picture and a bio to give some color to your account.
4. Search.twitter.com. You can look at the public lifestream (everyone’s tweets) or your followers, but for pinpoint those conversations and communities you most want to follow use the twitter search engine.
5. Hashtags. #amaB, #journchat, #prsadi: These are all hashtags used by people when tweeting to pinpoint conversations on twitter around a community or theme: #amaB American Marketing Association in Boston, #journochat conversation about and between journalists; #prsadi, the Public Relations Society of America’s Digital Impact show.

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